Code of Ethics
The members shall observe the following Code of Ethics:
Relations of Members to Public:
The Member in his advertisements or other solicitations of businessshall not use tricky, fraudulent or misleading wording or methods.
Relations of Members to Clients:
The Members shall thoroughly analyze the requirements of hisclients and shall conscientiously recommend the means best suitedfor the client's needs.
The Member upon accepting a contract or service agreement shallrender skilled, intelligent and conscientious service.
Relation of Member to Competition:
The Member shall not publicly criticize the business or private affairsof a competitor.
Relation of Member to Association:
The Member shall be loyal to the principles of his Association andactive in its advancement.