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The members shall observe the following Code of Ethics:
- Relations of Members to Public:
The Member in his advertisements or other solicitations of business shall not use tricky, fraudulent or misleading wording or methods.
- Relations of Members to Clients:
The Members shall thoroughly analyze the requirements of his clients and shall conscientiously recommend the means best suited for the client's needs.
The Member upon accepting a contract or service agreement shall render skilled, intelligent and conscientious service.
- Relation of Member to Competition:
The Member shall not publicly criticize the business or private affairs of a competitor.
- Relation of Member to Association:
The Member shall be loyal to the principles of his Association and active in its advancement.
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